What markets are we experienced in?

Bright Sparks Research has amassed extensive experience of managing consumer, education and social research projects covering a wide range of topics and helped numerous private and public sector organisations to achieve their research objectives.

Our market sector experience includes (it is wide and varied)…

Gaming, Distribution, Drinks (Non Alcoholic and Alcoholic), Education (Further and Higher), Finance, Internet, Media, Public Services/Utilities, Transport, Tourism, Telecommunications, Retail, Housing, Media Enhancement, Museums and Human Resources  

Our client list incorporates:

Games Worksop, Cranfield University, Liverpool John Moores University, NHS Innovations Hubs, Bournston Developments, Central Trains, The National Maritime Museum, The Imperial War Museum, The Gangmasters Licensing Authority, Bradford District Council, Derbyshire District Council, Charnwood Borough Council, Chelmer Housing, The University of Wolverhampton, The University of Hertfordshire, Lincoln Library Service,  Mansfield District Council, Nottinghamshire County Council, Nottingham City Council, Rotherham Metropolitan Borough Council, City College Coventry, Touchstone Housing Association, North Nottinghamshire Learning Partnership and Nottinghamshire Adult Protection Unit.

References are available on request. Below a few comments from our customers:

“Overall our experience of Bright Sparks research was a positive one; they were a capable and professional agency, but most of all Ann and Christianne were great to work with. From the initial pitch to the final presentation Bright Sparks were responsive to our needs, and kept us well informed about the progress of the project. They were highly creative in their approach to researching hard to reach groups, and generated a great deal of useful insight into the needs of children & families. The results of the project were robust, and the final report contained detailed and thoughtful analysis. There were clear and actionable recommendations many of which will be included in a range of forthcoming strategic and operational plans."

"Bright Sparks undertook a number of in-depth interviews and focus groups with older people, vulnerable adults and hard-to-reach groups across two best value service reviews.  This research gave us the evidence we needed to help develop a range of new early intervention services.  All of these services proved over time to be effective and to be meeting the needs of our target group" Commissioning Manager, East Midlands Adult Social Care Department,

To find out more check out our case studies

The types of projects we have managed include:

• Customer/student satisfaction, segmentation and retention
• Usage/non usage of on-line/off line communications materials
• Advertising and communication effectiveness (internal and external)
• Brand awareness and development
• Positioning studies / corporate strategy development
• Market measurement and segmentation
• Service and product development
• Pricing research
• Product development and testing
• Employee opinion, retention and satisfaction
• Bench marking
• Usage and attitude studies
• Social policy development
• Mystery shopping
• Website usability
• Future care needs