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Case Studies
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Radio Advertising Campaign: Migrant Workers
The client ran a radio advertising campaign to raise awareness of a new law being introduced to employers of migrant labour. Two quantitative pieces of research were completed. The first was in the form of a telephone interview targeted at employers across the UK. The second involved face to face interviews with migrant workers. We were responsible for designing the questionnaires, translations (Polish and Portuguese) undertaking the fieldwork, data processing/analysis and producing a detailed final report.
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On-line and Off-line Communications
The Client is considering moving its communication material from of-line media to on-line channels and they needed to know how effective this would be and what the impact would be on their existing and potential customers.
The client also wanted to understand the impact of increased tuition fees on future prospective student application numbers and if the current students perceive higher education to be good value for money and would they would still apply if fees were raised. Bright Sparks Research designed a creative approach to gathering the data and a detailed presentation and report was presented to various internal audiences.
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Employee Opinion & Satisfaction
A national museum wanted to track and benchmark its employee satisfaction levels and perceptions on working for the organisation. Over 500 questionnaires were distributed via the internal mail system. The data was benchmarked against another national museum (also conducted by Bright Sparks Research) and the results presented to both companies.
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Youth Site: How to Increase On-line Purchases
The client identified the need to develop their ‘youth’ site and to establish the most effective promotion channels/methods of communication. The aim of the research was to address awareness of the company and the services it provides, perceptions on the web pages and the most effective medium to drive purchases via the site. A series of focus groups were undertaken with 18 to 25 years olds. The project was completed within a short deadline and an in-depth report presented.
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New Product Development: Alcoholic Drink
An international brewing company wanted public opinion on a new type of lager it was considering launching, including who its target customers were likely to be, the price, the taste and the packaging/bottle design. Focus group discussions were undertaken with a mixture of professional people aged between 25 and 35 year olds. The results of the research enabled the client to identify market potential, measure future demand levels, pricing structures and finalise marketing/ advertising activities.
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Perceptions and Awareness Study of a University
The client needed to understand prospective students and key influencers opinions on the University as a potential place to study. A multi-faceted approach was adopted: focus groups moderated with parents, in-depth interviews with students/Year Head Teachers/Careers Advisors and questionnaires completed with students at various Secondary Schools.
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The Independence of Young Disabled Adults
The aim: to obtain young disabled adults’ opinions on what services they require to support their independence. In-depth interviews and focus groups were undertaken with a mixture of 18 to 25 years olds with physical (including hearing and sight impairment) and learning disabilities. The findings have been presented to a wide number of organisations and we were awarded by the Market Research Society for this innovative piece of social research.
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Early Years Education Entitlement Increase – Assessment of Parental Demand
Following the increase in hours from 12.5 to 15 per week and increased flexibility of free pre-school education entitlement a Local Authority needed to know which sessions parents of eligible children as well as those of children coming up to the age of eligibility would prefer and what impact this would have on themselves and their families. A mixed methodology was used comprising of a survey (face to face) and focus groups completed across all of the Authority District areas with a representative sample of parents who use both private and maintained child care providers.
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Vulnerable Adults - How to Support Them
The aim was to assess how vulnerable adults would like to be treated should they find themselves victims of abuse. The findings are to be used to redesign processes and guidelines that staff members should follow in the event of a case of adult abuse being reported.
The solution: a complex and sensitive qualitative piece of research was undertaken. In-depth interviews were conducted with a cross section of the public who could be potential abuse victims in the future. These included discussions with physical and mentally disabled people, those with learning difficulties, ethnic minorities and the elderly.
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Mystery Customer Research
A Housing Association required a mystery customer research programme to be organised and managed on their behalf. The research included recruiting and training housing tenants to become mystery shoppers as well as designing the questionnaire and scenario tests. Three waves of telephone research were undertaken. The final report highlighted the strengths and weakness of the customer service provision as well as recommending changes to improve customer service levels.
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